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Archive for 2010

Get Sales, not leads!

Why most sales leads are useless and how to focus on solid opportunities that result into sales rather than mountains of leads

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5 reasons for using free software; what is yours?

Do you use free productivity software in your office? Why or why not? Take this simple poll and share

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Citibank Survey: Small Businesses shun the internet for marketing

Citibank Survey Finds Small Businesses Not Leveraging Online Tools to Drive Their Business.

This survey came out roughly 6 months back. But, I do not think the situation on the ground would have changed a lot, either in the US- where the survey was conducted, or in

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Create genuine sales leads for your sales team

How does marketing use Salesgenie CRM++ to generate leads?

When it comes to sales opportunities, quality matters as much as quality. Salesgenie CRM++ helps a marketing professional to create a large number of genuine opportunities.

Marketing departments run campaigns to increase the interest level of the customers

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A no-frills Sales Management System for your salesforce

Companies selling volume using a distributed direct sales force and call centre need a no frills sales interaction logging system where all the customer facing people are on the same page for customer information. Efficiency, scalability and real-time logging and of course integration with back-end is what is needed from such a system.

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Why we automate lead-recognition in Salesgenie CRM++?

How to get to your most productive prospects before your competitors? I posted Why most sales leads are useless. It is our view that simply following up on a contact list with no other information is useless. Calling a list of contacts as leads is delusional.

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A CRM for hunters

A CRM needs to recognize that. It needs to provide different user interfaces: one vastly simplified, transaction driven for use by hunters. The other, with more data, more workflows, more touch-points- for farmers.
We are steadfast in our belief that like hunters and farmers both have a role to play in the same organization, the same CRM must cater to both the job-needs.
But, their workflows will be different. Finally, all the profile information captured and the transaction information logged will go to enrich the same database.
And, today’s hunter will be tomorrow’s farmer.

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What if you are in India and you sell to other countries?

1. Price-books in different currencies: Salesgenie CRM++ allows you to maintain price-books in multiple currencies. As a matter of fact, we allow you to specify country-specific sales and marketing overheads as well.
So, irrespective of where you are located, you can quote the right price to your customers in Singapore and in the currency of his choice; be it Singapore dollars or US Dollars.
2. Payment terms: define your own. Attach with quotations. Even annotate the quote itself with special terms. Need to quote with GST? No problem. Product does not attract GST? No problems.
3. Link contacts and accounts sitting in different offices. Define parent accounts and sites. Basically, look at the world like it really is.

4. Run the same software and implement access control, territory assignments: Ensure consistency of reports, clean territory assignment leading to customer satisfaction and sales team productivity.

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Why CRM is “not for hunters”

Sales feels threatened by CRM because it fears loss of control on information and accounts. They want a CRM that gives them relevant sales leads.

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Most sales leads are totally useless..

Marketing outreach programs: Tradeshow and seminar attendees, website visitors, Information seekers
Except for a notable few, they have one thing in common:
THEY ARE A WASTE OF TIME, FOR THE SALES TEAM TO FOLLOW UP
A “sales lead” is often just a contact information

A “sales lead” has often no idea that it has any reason to expect a call from you
How many such “leads” can your team handle?
Or, have they developed the habit of throwing out the rare “good lead” with “all the trash” ?

Imagine, if Sales leads came with profile information and interaction history of all the related contacts

Imagine, if You knew the products the leads pertained to and indicated the opportunity size

Imagine, if You knew all this before your competition did

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