Archive for the ‘CRM’ Category

What is a CRM system for SMEs

There is no dearth of CRM products available in the market, either on desktops or delivered on the cloud. A simple search can throw up more than 200 product names. Most are “me-too” products, the CRM is not a new concept.
To a prospective user of a CRM system, all this choice spells confusion. It really comes from the lack of exactness of what really is a CRM system.
Whether the CRM system is deployed via the desktop/ intranet or over the internet using the SaaS model, most common CRM softwares will have one or more of the components described below.