Target the right audience, with the right message  and at the right time

Our experience says customers, especially in a B2B setting, spend precious little time searching for a product till they have a need. So, you are pretty much wasting your time if your message reaches a customer who is not in active search mode. This is why the most expensive marketing campaigns tend to be for new customer acquisition.

Contrast this to the situation where you have a specific group of customers who have purchased your product in the last 6 months and your objective is to ensure continued satisfaction. Will your communication be different? Of course, it will be. While the customer is in comparison mode, the opportunity is in trying to get into a close dialog and close communication. Anticipating the information needs at this stage and highlighting your advantages are critical.

See responses as they happen

As you shoot your emails out – email newsletters, event invites and so on; Salesgenie CRM++ stays busy at the backend; capturing every click the customer makes- downloading literature or requesting that he is registered for an event. Automatically!

Salesgenie CRM++ logs the all customer responses online, as they happen, so that you know if your messages are hitting home. If they are not, you can tweak your messages or change the targeting.