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Imagine you are in the Trade Fair grounds, in Pragati Maidan, Delhi or for that matter in Hanover or Shanghai. You have set up your displays, the reception counters and have manned the exhibits with smartly turned out savvy professionals. You capture your visitors’ details by means
Read more →When I was a salesman, I used to hate having to file reports on my activities, my forecasts and my customer base. But, what I most hated was having to profile my customers- the organizations first, which industry they are from, what turnover, how many people, organization
Read more →Months back I had posted this in my blog on Small Business Marketing: Balancing information and action: CRM Systems. It was thus nice to see a re-affirmation of some of the points I had made then, in the Demand Gen Report Blog in a post titled “Making
Read more →The real issue with CRM adoption by an organization is: does the Sales team like using it?
Everyone hates documentation and spending time in office logging actions, meetings and status updates in front of a computer. And, for the sales team, who get paid for the orders
Read more →Why most sales leads are useless and how to focus on solid opportunities that result into sales rather than mountains of leads
Read more →How does marketing use Salesgenie CRM++ to generate leads?
When it comes to sales opportunities, quality matters as much as quality. Salesgenie CRM++ helps a marketing professional to create a large number of genuine opportunities.
Marketing departments run campaigns to increase the interest level of the customers
Read more →How to get to your most productive prospects before your competitors? I posted Why most sales leads are useless. It is our view that simply following up on a contact list with no other information is useless. Calling a list of contacts as leads is delusional.
Read more →Sales feels threatened by CRM because it fears loss of control on information and accounts. They want a CRM that gives them relevant sales leads.
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